I had never heard of that term, “disavow a link”, but I quickly Googled wtf it was and then was like “Yeah! I totally should!” and pretended like I knew what she was talking about (shhhh!).

[Infographic inside] When you’re crafting your strategy and plan moving forward, take a look at these 32 stats, they should help make choosing a platform, creating content and marketing your business much easier.

Some businesses can simply Google “How to social media”, follow a free instructional blog post and pray that their content will lead to sales. But, in the end, is the time and effort being dumped into a strategy-less social media launch “free”?

Not everyone uses social media the same way. Using social media marketing for a business varies vastly than using social media for yourself. There are really two main ways to use social media. One is for personal use and one is for professional, and they look really different!

You can’t be random with Twitter; it has to have a real strategy and real goals. It also needs to have a personality that reflects your company. And this social media platform has to fit within the goals of your overall marketing efforts, using hashtags, keywords, and cross pollination in a way that makes sense.