Not everyone uses social media the same way. Using social media marketing for a business varies vastly than using social media for yourself. There are really two main ways to use social media. One is for personal use and one is for professional, and they look really different!

You can’t be random with Twitter; it has to have a real strategy and real goals. It also needs to have a personality that reflects your company. And this social media platform has to fit within the goals of your overall marketing efforts, using hashtags, keywords, and cross pollination in a way that makes sense.

I never believed in burnout, I was like, dude, this is my passion, this is what I’m obsessed with, this is what I want to do for the rest of my life and I’m fucking great at it, why would I need to take a “break”?

I had a fun time chatting with Kihya about my own social media pet peeves, tips for those wanting to start working in social media and more fun stuff.