Thanks to Brad & Bri’an for arranging the guest blog post below, complete with infographic!

The first thing most people do when their car won’t start is open the hood and look inside. Unfortunately, most people wouldn’t know what was wrong with their car’s engine just by looking at it. Understanding the problem means knowing what a properly functioning engine looks like and how all the components fit together. It’s the same principle when talking about building a successful Internet marketing campaign.

Just like a car engine, there are a lot of highly specialized components that come together in an Internet marketing lead generation campaign. If one is broken, the entire system suffers. But, just as in the case of the stranded motorist staring at his or her overworked engine, you can’t diagnose a problem with your campaign unless you know what it looks like when it’s fully functional. That’s why we here at Straight North have developed the following infographic, to serve as a guide for Internet marketers to see how the ecosystem of lead generation looks and understand how all of the pieces fit. With this guide to serve as a blueprint, you might be able to see the ways your campaign has been under performing and identify which components need attention. That way, the next time you pop the hood on your Internet marketing campaign, you’ll know exactly what you’re looking for and how to fix it to get back on the road as soon as possible.

Infographic created by Straight North


Meet Brad:
Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing company that offers SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Shorr has been featured in leading online publications including Moz, Salesforce and Forbes.

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